DAILIES® line of contact lenses to partner with Eurovision 2016
Torsdag, 12 Maj 2016 - 4:49pm
DAILIES® disposable contact lenses have become an Official Partner of the Eurovision Song Contest 2016 and will now receive a wide range of rights enabling them to run campaigns to promote the brand during the EUROVISION song contest. Confirmation of the partnership was announced by the Executive Supervisor of the Eurovision Song Contest on behalf of the European Broadcasting Union (EBU), Jon Ola Sand.
"We are delighted that the brand line of contact lenses DAILIES® is renewing their partnership with EUROVISION this year again. We are very much looking forward to working with DAILIES® to prepare exciting activities for EUROVISION fans in the upcoming months and during the EUROVISION event," Sand says.
“Alcon Vision Care is proud to partner with the EUROVISION song contest which is a perfect event to put in the spotlight our contact lens product: DAILIES® AquaComfort® PLUS. Our DAILIES® contact lenses are recognized for their refreshing comfort throughout the day, so wearers can enjoy every moment of the EUROVISION!” said Per Iver Nielsen, Business Unit Head, Alcon Nordic A/S.
In fact DAILIES® AquaComfort® PLUS allows to correct the most common refractive errors – near and farsightedness, presbyopia and astigmatism – so more people can enjoy the benefits of the daily disposable contact lenses.
Enter the Dailies® competition to win tickets to the EUROVISION shows* in Stockholm
Importantly, as of March 2016, Alcon will be launching a special promotion across Scandinavia allowing consumers to win tickets to attend one of the EUROVISION shows* in Stockholm on May 10th to 14th. More details are available on www․dailies-esc․com or in optical shops participating in the activities across Denmark, Finland, Norway and Sweden, also visit our DAILIES® booth at the EUROVISION fan village based at Kungsträdgården in Stockholm.
* There will be a total of 2x30 standard tickets (price level 1) and 2x30 VIP tickets available to win, with a random split between semifinal 1 (May 10th), semifinal 2 (May 12th), the jury final (May 13th) and the final (May 14th).
See which optician shops that are participating in the competition on www․dailies-esc․com. The list of participating shops will be updated each Friday at 14 pm, throughout the competition period.
Both existing as well as new customers are eligible to participate in the competition. The only requirement is that the customer purchase a minimum of 1 month full time supply corresponding to 2 packs, where each pack contains a minimum of 30 contact lenses.
DAILIES®, DAILIES® AquaComfort Plus®, and the Alcon® Logo are brands of Novartis AG.